Blue Personality

BLUES (15%) OPEN & DIRECT

• fun loving
• creative
• see the Big picture
• often never 'build' the biz
• tend to jump from program to program
• talk a lot
• story-tellers
• life of the party
• like 'spillover'
• charm
• salespersons

Theoretical, competitive and always driven to acquire more knowledge and competence, Blues are unequalled when it comes dealing with complex, theoretical issues and designing new systems. They seek knowledge for its own sake and are driven to challenge and test ideas and authority. Their first reaction is to critique and set their own benchmarks against which they measure everyone and everything. They are highly precise in thought and language and future oriented, trusting only logic not the rules or procedures of the past. As leaders, Blues are visionary and do best in positions requiring strategic thinking. Their interest is in improving the idea or organization. Then, they move on, with little interest in maintenance and consolidation or for explaining the complexities of a plan that, to them, seems so obvious. Blues include Hillary Clinton, Bill Gates, George Soros and Vice President Cheney. (Blues correspond to the Myers-Briggs NTs.)